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Property Photo: 19 ELGIN ESTATES PT SE in CALGARY
I have listed a new property at 19 ELGIN ESTATES PT SE in CALGARY.
GORGEOUS FULLY FINISHED BUNGALOW IN ELGIN ESTATES! The popular Modena floor plan by Albi features almost 2,800 sqft of luxury finishing & a great open concept. The kitchen boasts beautiful quartz counters & island, full-height cabinets, stainless appliances including a built-in oven, microwave & countertop gas range. The master has a 10 ft ceiling & an oasis-like 5-piece ensuite with oversized glass shower, double vanity, soaker tub, water closet & access to the walk-in closet. The main floor is completed with a roomy nook that flows in to the large living room, front flex/dining room, walk-in pantry & mud room with built-in lockers. The basement was finished by Albi & has 2 large bedrooms with walk-ins, family/media room & a rec room with beautiful built-in wet bar. Extras include a triple garage, solid-wood garage doors, large deck, gleaming hardwood, built-in speaker system, in-floor heating, exposed aggregate driveway & much more. Close to all amenities & located on a quiet cul-de-sac Welcome Home!
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Property Photo: 2214 EDENWOLD HTS NW in CALGARY
I have listed a new property at 2214 EDENWOLD HTS NW in CALGARY.
TWO BEDROOM CORNER UNIT WITH A GREAT NW LOCATION! Excellent opportunity to own a home in the well-equipped Edgemont Estates complex. The layout of this unit is centered around a roomy living room complete with a gas fireplace & opens up to a west-facing balcony. The dining area is next to the kitchen that features a full appliance package, garburator and a small breakfast counter. The master bedroom has bright SW windows, a large walk-through closet & 3-piece ensuite. The layout is completed with a 2nd bedroom with a large full-length wall closet, 4-piece bath & insuite laundry/storage room. The impressive clubhouse boasts a full gym with free weights & newer training equipment, salt water pool, hot tub, steam room, rec room with pool table & a full kitchen. Major renovations just completed including new stucco exterior & stone work, new windows, patio doors & balconies. The complex is located close to the U of C, shopping, schools, entertainment & is just steps from Nose Hill Park. Welcome Home!
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Another great Best of Calgary NW event is just around the corner as the Shen Yun Performing Arts Company brings their one-of-a-kind show to the Jubilee Auditorium for a three-night run starting this Sunday.

The show is billed as a “colourful and exhilarating performances of classical Chinese dance and music” and “a presentation of traditional Chinese culture as it once was: a study in grace, wisdom, and the virtues distilled from the five millennia of Chinese civilization”.

The show runs Sunday, Monday & Tuesday nights, March 27, 28 and 29 respectively.  Showtime is 7:00 PM each night, tickets can be purchased at Ticketmaster and range from $65 - $210.

For more information on the show, tickets and the Shen Yun Performing Arts check out the links below.

 

TICKETMASTER:   www.ticketmaster.ca
JUBILLE AUDITORIUM:   www.jubileeauditorium.com
SHEN YUN PERFORMING ARTS:   www.shenyunperformingarts.org
 
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Another great Best of Calgary NW event to take in this weekend as the Calgary Kiwanis “Stars of the Festival” concert goes this Saturday, March 19, 7:00 PM at the Jubilee Auditorium.

The concert showcases the cream of the crop from this year’s festival and serves as the wrap-up event for the annual event that features over 12,000 local students competing over a three week span.  In addition, the prestigious Rose Bowl will be presented at the conclusion of the evening to the most outstanding performer of the Festival.

Additional information about the event and links to purchase tickets can be found on the Kiwanis website.

KIWANIS FESTIVAL WEBSITE: www.calgarykiwanisfestival.ca

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Another great NW family event to check out this weekend as the 9th Annual Maple Sugar Festival / Maple Festival Des Sucres takes place at Canada Olympic Park.

The event features loads of family-friendly activities including a Sugar Market, Outdoor Activities, Kid's Village, Traditional Maple Buffet and Live Entertainment.  The Festival goes on Saturday, March 19 from 10:00 AM until 6:00 PM and admission is $20 per person, $30 for a family (up to four) and free admission for children under 6.

For more information check out the Maple Sugar Festival event page on the ACFA website.
 
FESTIVAL EVENT PAGE:  http://www.acfa-calgary.ca/calendar/festival2011.php
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Another great NW event to check out next week as the Calgary Stampeders Football club presents its first ever Fan Forum.

The forum will give fans an opportunity to get an off-season update on the latest  football and business operations news with both head coach and GM John Hufnagel and president and COO Lyle Bauer scheduled to speak followed by an interactive question-and-answer period.

This free event takes place on Monday, March 14 at 7:00 PM (doors open at 6:15 PM) at the Red & White Club at McMahon Stadium.  If you RSVP on Facebook prior to 5:00 PM on March 11 you will also be entered into a prize draw.    

For more information check out the Stampeders event page on their website and their Facebook RSVP page.

FACEBOOK RSVP PAGE: www.facebook.com/event.php?eid=136859276379802

EVENT WEBSITE:  www.stampeders.com/news_blogs/news/?id=4175

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Another great NW event to check out next week as some of the best snowboarding action in the world, the FIS World Cup, is coming to WinSport Canada's Canada Olympic Park, February 24-26th 2011.  The event features World Cup Halfpipe and Slopestyle competitions with $100,000 in prize money.

You can catch the Halfpipe qualifying on the 24th, Slopestyle qualifying takes place on the 25th and with the finals for both events going on Saturday the 26th.

For more information check out the C.O.P. website where you can download PDF copies of the event schedule, map and promo poster and click on the link and go directly to the World Cup event site.

WINSPORT WEBSITE:  www.winsportcanada.ca

EVENT WEBSITE:  www.canadasnowboard.ca/worldcup

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Property Photo: 155 EDFORTH PL NW in CALGARY
I have listed a new property at 155 EDFORTH PL NW in CALGARY.
ELEGANT ESTATE HOME FEEL! This well maintained & updated former show home has been meticulously cared for. The main level has a beautiful entry leading into the open living room with a vaulted ceiling, formal dining room, family room with a fireplace, office/flex room with separate outside access, 2 piece bath, laundry & a roomy kitchen & nook. The kitchen has stainless appliances including a gas stove & updated counter top & flooring. Upper level boasts good-sized 2nd & 3rd bedrooms, a cozy loft, 2nd full bath and a great master suite with a balcony & ensuite with separate shower & a huge soaker tub surrounded by windows. Lower level has a massive rec room with built in hot tub, marble fireplace, wet bar & 3-piece bath with a steam shower. Extras include crown moulding, hardwood, some new windows, new roof, newer furnace & H2O softener, gorgeous landscaping, huge deck, large driveway & custom front walk. Close to all amenities & walking distance to Nose Hill Park. Welcome Home!
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Property Photo: 2421 EDENWOLD HTS NW in CALGARY
I have listed a new property at 2421 EDENWOLD HTS NW in CALGARY.
ONE BEDROOM UNIT WITH A GREAT NW LOCATION! Excellent opportunity to own a home in the well-equipped Edgemont Estates complex. This roomy unit boasts an open floor plan with a bright living room with a fireplace opening up to a west-facing balcony. The dining area is located next to the kitchen featuring a full appliance package, garburator and a small sit-up breakfast counter. The layout is completed with the bedroom featuring a large full-length wall closet, 4-piece bath & insuite laundry/storage room. The complex has an impressive clubhouse with a full gym with free weights & newer cardio & strength training equipment, salt water pool, hot tub, steam room, recreation room with pool table & a full kitchen available for functions. Major renovations have just been completed including new stucco exterior & stone work, new windows, patio doors & balconies. The complex is located close to the U of C, shopping, schools, entertainment & is just steps from Nose Hill Park. Welcome Home!
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Hi my name is Geoffrey Gordon and I am a NW Calgary-aholic.
 
I was born and raised right here in cow town and have spent the majority of that time residing in the NW. I truly love living here which is really what gave me the idea for this overdue blog.  From the Stampeders to COP, the U of C to Nose Hill, NW Calgary is a very diverse and interesting place to work and live.
 
Now don't get me wrong, I have nothing against any other quadrant of the city but this is the side of the tracks that I know best which makes it a natural fit to share and promote.
 
I have searched online in the past for NW specific things to do, information, events, attractions. etc and there is really no single collecting point for all this information...until now.  This blog aims to serve as an outlet and resource for anyone who lives in, is moving to or would just like to find out more information on NW Calgary and all it has to offer.
 
Updates and links will be added regularly and even more importantly if you have an event, amenity, attraction or story idea for the blog please let me know.
 
So if you are also a NW Calgary-aholic, or even if your affliction is far less severe and you are just interested in discovering more about the area, then Like the Facebook page, subscribe to the feed and pass it on!
 
Geoffrey Gordon
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Property Photo: 114 1909 36 AVE SW in CALGARY
We have just listed a new property at #114, 1909 - 36 AVE SW.
HUGE BRIGHT & SPACIOUS END UNIT WITH OVER 2500 SQFT OF LIVING AREA! This well maintained home has a great layout & loads of room & 4 large bedrooms. The main level boasts a huge living room with loads of windows & corner gas fireplace, a spacious dining room, 2 large bedrooms including the very private master with 4-piece ensuite & tons of closet space, another main 4-piece bathroom & a gorgeous kitchen with granite counters & breakfast bar, maple cabinets & full black appliance package including a ceramic flat top stove. The basement level features a massive 30'x15' recreation room, 2 large bedrooms both with walk-in closets, yet another 4-piece bathroom, laundry room & a beautiful bar area with granite counters, maple cabinets & wine rack, sink, fridge & built-in dishwasher. Some of the extras include 9' ceilings, zoned radiant in floor heating throughout, private single car garage & much more! Close to Marda Loop, schools, shopping, great dining & just minutes from downtown. Welcome Home!
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Property Photo: 52 ASPEN HILLS CLOSE SW in CALGARYWe have just listed a new property at 52 ASPEN HILLS CLOSE SW.
FULLY FINISHED WITH ALL THE EXTRAS! This beautiful 4 bedroom Greenboro home is loaded with features, starting with one of the largest usable lots in the community (a premium lot when first released by the developer). In the back yard you'll find a massive deck with built-in hot tub, gas BBQ hookup & underground sprinkler system in a private setting backing onto an aspen grove. The property also boasts an incredibly long driveway that will accomodate 5 vehicles. Inside, you'll find numerous upgrades & modern luxuries including hardwood floors, 9 ft ceilings, stainless appliances, custom wood shutters, granite counters, walk-in closet, soaker tub and many more! If you like to entertain, the kitchen provides great access to the living area & lots of counter/storage space . The basement has lots of extra space with a large bedroom, full bath, fireplace & more storage. This home shows extremely well and offers many features not available in most other homes. Compare the value in this property. Welcome Home!
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Property Photo: 1924 50 AVE SW in CALGARY
We have just listed a new property at 1924 - 50 AVE SW.
2009 SAM AWARD WINNER! This impeccable home combines the pinnacle of modern luxury & innovation with superb finishing & over 3700 sqft of living space. The main has a gourmet kitchen with custom black oak cabinets, triple edge quartz counters, large island, GE Monogram appliances with gas range top & 48" refrigerator. The 2nd floor has 2 large bedrooms, laundry, bath & bonus room with geometric wood detail & surround sound. The 3rd level is an amazing retreat with a huge master suite, gorgeous patio & sunroom, walk-in & bathroom featuring granite counters, double vanities, soaker tub & aromatherapy steam shower with dual heads & body jets. Basement has a 4th bedroom, bath & Dolby 7.1 wired media room. Additional features include enviro-friendly soy based insulation, pre-wiring for security cameras & home automation, alarm, custom built-ins, in-floor basement heating, A/C rough-in, Low E windows plus many more amazing extras & great area amenities! Welcome Home!
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SELLING YOUR PROPERTY'S ONLINE IMAGE
Three Part Seller Series - Part Two
 

Last month we began with Part One of our series, Photos & Virtual Tours. Visual images are the most effective and important tools (of course, along with proper pricing) available to attract interest and showings through your listing. This month's focus albeit of secondary importance is still an integral part of your property's online image.

 

PROPERTY DESCRIPTION:
 

So why worry about a description if the visual is what truly brings in the buyers? The simple answer is why not? It boils down to fully exhausting every possible promotional avenue to market your home.

 

About 95% of real estate transactions go through the MLS system with a Realtor representing a buyer showing a client through a listing and preparing an offer to purchase. Additional marketing avenues that we employ like open houses, classified websites, printed flyers, illuminated yard signs, social media marketing and the like, are all classified as peripheral exposure. While they are not nearly as effective as the power and scope of the MLS system why would you choose not to utilize them and continue to look for new effective methods?

 

The same holds true for property descriptions. If a buyer is intrigued by the photos and the virtual tours of a listing the next place they go is to the write-up. Think back to how many user manuals you have read in the past 5 years compared to how many times you've gone straight to the illustrated quick-start guide and never even cracked the manual open. Buyers can certainly get a good idea of the property by looking through the images but the write-up will provide additional important information that cannot be communicated with images alone. The essential information in our write-ups includes:
 
  • Basic Layout
    Giving buyers a general idea of what rooms the property offers and where they are located. This gives the buyer a better mental image of how the photos really fit together and how the property flows.
  • Unique Features
    These are the attributes that may put a listing above the crowd or make it memorable to a potential buyer like "2009 SAM Award-Winning Builder!" or even something as simple as an appealing landmark or amenity located close by.
  • Extras & Upgrades
    This is one of the most important portions of the write-up. There is nothing worse than a buyer coming through the property and not being aware of all of the listing's positive attributes. Similar to the unique features a potential buyer should be aware of the extras and upgrades so they can truly compare the whole package the property offers to the competition.

The additional information categories should also always be filled out to their fullest, like directions to the listing, inclusions, accurate measurements and my favourite, school information. We always research and include the 'designated' schools for our listings not just the closest schools. It doesn't do a buyer much good to have a school located a few minutes away if your kids won't be going there.

Granted the MLS system is certainly not perfect and more often than not all of the information will not fit into the 1,020 characters allowed in the description field. That is where effective communication skills and the experience a Realtor brings to the table from working with buyers and sellers comes into play so the decision can be made as to what features will be the most saleable in a particular community or market.

To reluctantly reference a tired quote, if the pictures of a property are in fact worth a 1,000 words then you now know that the description is worth an extra 1,020...well characters anyway...because the MLS only allows...never mind, you get the idea.

> OUR LISTINGS - Samples of Our Property Descriptions

 

Next Month: Part Two, COMPLETE ONLINE MARKETING

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SELLING YOUR PROPERTY'S ONLINE IMAGE
Three Part Seller Series - Part One
 
One of, if not the most important factor to attract potential buyers to your listing is how well your property shows online. Studies have shown that over 80% of buyers now use the internet to research and search for properties; and why not? Buyers can easily sit at home and browse through literally hundreds of properties in a matter of hours and whittle down a huge potential property pool to a select showing list all based on what they see and read online. 


This month we are happy to present part one of a three part seller series focusing on the importance of creating and cultivating a property's online image. This series will concentrate on the three most important components of a property's online presence.


We aren't afraid to say that we offer one of the most comprehensive and effective online marketing packages available and we will be highlighting our services throughout the series...because it's our newsletter, who did you think we'd be highlighting? Let's begin.

 

PHOTOS & VIRTUAL TOURS:

 

This is still the most important facet of your online presence. When looking through properties on the internet buyers want to get a good feel for what the property looks like and the best avenue to achieve this is with top quality photos and virtual tours. Through our own experience and that shared with us by our own client base, listings with inferior or even worse, no photos at all are rarely looked at let alone considered for showings.

 

There is frankly just too little time and too much available inventory to consider properties that show poorly online. This point is exemplified by the photos below, they are taken from similarly sized and priced properties.
 
Photo Comparison 
 
Which property looks better? Which property looks like it will sell first? Which property would you book a showing at? At Scott Real Estate we employ and work together with professional photographers who know how to prepare your home and capture the best images possible. We also provide our sellers with custom virtual tours with active photo galleries and direct links to the MLS listing, property brochure as well as location and amenity information.


Click on the link below for samples of our photography and virtual tour presentation.

> SAMPLE PHOTOGRAPHY & VIRTUAL TOUR

 

Next Month: Part Two, PROPERTY DESCRIPTION

 
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